Editorial
The Face — Editorial Feature
A new editorial styled by Ursina Gysi and worn by Alex Consani — appearing alongside Prada and Diesel
Editorial
TV
Living with Lucy — TV Appearance
During the Pride event, Lucy Kennedy wore a Designer wAIR balloon dress while Nadine Coyle wore our wings as cameras rolled for the hit series Living with Lucy. The segment aired on TV, showcasing our couture in motion.
Feature
Pride in Hull Dress for 2018
Our special rainbow-wing balloon dress supported the LGBT+ community at Pride in Hull. We worked around a headliner schedule change and created new wings just days before the event — resulting in striking images shared widely on social media.
TV Interest
ITV Interested in Designer wAIR for Britain’s Got Talent
After appearing in the Hull Daily Mail, ITV contacted us about a televised segment. We created a dress for filming and the crew were impressed by how the pieces look and feel in real life, though we declined a catwalk-style TV format due to build times.
Press
Hull Daily Mail Publishes Article on Designer wAIR
Following Pride in Hull, the paper ran a feature showcasing dresses past and present, highlighting our approach to wearable balloon couture.
Celebrity
B*Witched’s Edele Lynch Wears Designer wAIR Dress
The girls from B*Witched posed and shared photos with our dress after the event. The look generated major attention across their social channels.
Editorial
Hunger Games at the Humber Bridge
A cinematic shoot near the iconic Humber Bridge, with styling support from Hair and Beauty Academy, Hull. The wooded area gave the collection a dramatic, filmic quality.
Live Build
Creating a Dress Live at a Wedding Fayre
We designed a dress that could be constructed quickly on the day so visitors could watch it evolve — culminating in a surprise catwalk presentation.
Collaboration
New Shoes, New Dress at London's Prestigious Melissa Galleria
A playful in-store editorial inspired by Melissa's collaborations with Jeremy Scott and Vivienne Westwood — pairing inflatable-inspired shoes with a couture balloon dress.
Press
Balloon Dress Covered by The Journal Magazine
Coverage following our appearance at Beverley Races Ladies Day — the balloon dress became the most talked-about outfit on the course.
On Screen
Designer wAIR is a Winner at Beverley Races
An attention-grabbing day with on-site interviews, live TV coverage, and queues for photos with the model — sparking enquiries from prospective clients.